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"New Product Alert: i.ll.i
will.i.am is a founding shareholder in Beats Electronics, the creators of
Beats by Dre™ headphones. Leveraging his experience in the consumer
electronics industry, will.i.am hosted the world premiere introduction of his
i.am+ foto.sosho camera accessory for iPhone4/4s and iPhone 5 in
London in November, 2012. Fusing the worlds of fashion, photography
and mobile lifestyle, the i.am+ foto.sosho camera accessory line debuted
in December, 2012 at retail, available exclusively at Selfridges & Co.
department store in the UK.
As a musician, producer, director and advocate for education, he is an
enthusiastic user of technologies in both his professional and personal
lives. In recognition of his ability to harness technology to enhance
entertainment, creativity and communication, Intel Corporation appointed
will as Director of Creative Innovation in 2011.
will.i.am is most recognized as a founding member and creative force of
the multi-awarded band The Black Eyed Peas, as a successful solo
artist, and a judge on The Voice UK. Blending his passion for personal
style and unique eyewear, he has since launched ill.i Optics, sold at
select retailers worldwide.